Loyalty Calculator

Estimate whether expected changes in customer spending cover the cost of a loyalty program. Enter your own figures and compare the assumptions.

Currency

Your customer base

Active customers

Average order value

Orders per customer per year

Expected change

Customers joining (%)

Increase in order frequency (%)

Increase in order value (%)

Program costs

Gross margin (%)

Rewards as share of member spend (%)

Annual operating cost

Annual estimate

Change the inputs to compare the expected return against program costs.

Additional revenue

159,000.000 KWD

Additional gross profit

63,600.000 KWD

Program costs

25,270.000 KWD

Net return

38,330.000 KWD

Return on program cost

151.7%

The entered assumptions produce more additional gross profit than program cost.

How calculations work

Baseline revenue = customers × annual orders × order value. Only participating customers receive the entered frequency and basket increases. Gross profit uses your margin; rewards apply to all expected member spend.

Net return = additional gross profit − reward costs − operating costs. ROI = net return ÷ program costs × 100. A 100% ROI means one unit of net return per unit of cost.

This is an estimate from assumptions, not measured performance. It excludes taxes, discount timing, customer churn, and costs you have not entered. Currency selection changes the display unit; it does not convert amounts.